Faculty & Research
Faculty & Research
22
Results
- 04 Feb 2019
- Book
Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway
by Dina Gerdeman
| Making a business successful is a challenge in itself, but making a green business profitable is an even harder journey. For society's sake, entrepreneurs must be prepared to make that journey, says Geoffrey Jones.
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- 2018
- Book
Varieties of Green Business: Industries, Nations and Time
By: G. Jones
| Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides...
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- 22 Aug 2018
- Working Paper Summaries
Sustainability and Green Business in Latin America During Globalization Waves
by Geoffrey Jones
| Capitalism has created much wealth, but at the cost of massive ecological destruction. This has been particularly severe in Latin America over the past century. Yet the last three decades have also seen a wave of businesses across sectors ranging from beauty to...
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- 2018
- Working Paper
Sustainability and Green Business in Latin America During Globalization Waves
By: Geoffrey Jones
| This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,...
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- July 2018
- Teaching Material
Joan Bavaria and Multi-Dimensional Capitalism
By: Geoffrey Jones and Valeria Giacomin
| This Teaching Plan accompanies the case HBS No. 317-028, “Joan Bavaria and Multi-Dimensional Capitalism.” It provides guidelines for class discussion, as well as a board plan. The case traces the origins of sustainable finance and investor activism through the career...
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Jun19
- 19 Jun 2018
- Research Event
Has Environmental Sustainability Lost its Relevance?
by Geoffrey G. Jones
| Companies have thought for decades about business-focused solutions to fix the deteriorating environment. But judging by continually rising waters and temperatures, we may need a rethink about what sustainability means, suggest participants at a recent conference at...
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- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
| This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...
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- 21 Jun 2017
- Book
Meet the Oddball Entrepreneurs Who Invented Green Businesses
by Sean Silverthorne
| Historians have hardly noticed the fringe-of-society entrepreneurs who gave birth to the green business movement starting in the 19th century. In a new book, Profits and Sustainability: A History of Green Entrepreneurship, Geoffrey Jones chronicles the pioneers of...
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- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: G. Jones
| This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who...
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- 2017
- Book Chapter
Entrepreneurship, Policy, and the Geography of Wind Energy
By: G. Jones
| This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the...
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- Enterprise & Society
Creating Ecotourism in Costa Rica, 1970–2000
By: G. Jones and Andrew Spadafora
| Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a...
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- 2017
- Book
Managing Risk in Reinsurance: From City Fires to Global Warming
By: Niels Viggo Hauter and Geoffrey Jones
| This is the first book to provide a comprehensive history of the reinsurance industry from the nineteenth century to the present day. Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert...
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