Faculty & Research - Business & Environment

2020
Book Chapter

Luxury Tourism and Environmentalism

This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of...

04 Feb 2019
Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

by Dina Gerdeman

                                       Making a business successful is a challenge in itself, but making a green business profitable is an even harder journey. For society's sake, entrepreneurs must be prepared to make that journey, says Geoffrey Jones.

2018
Book

Varieties of Green Business: Industries, Nations and Time

By: G. Jones

Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides...

22 Aug 2018
Working Paper Summaries

Sustainability and Green Business in Latin America During Globalization Waves

by Geoffrey Jones

                                       Capitalism has created much wealth, but at the cost of massive ecological destruction. This has been particularly severe in Latin America over the past century. Yet the last three decades have also seen a wave of businesses across sectors ranging from beauty to...

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,...

July 2018
Teaching Material

Joan Bavaria and Multi-Dimensional Capitalism

By: Geoffrey Jones and Valeria Giacomin

This Teaching Plan accompanies the case HBS No. 317-028, “Joan Bavaria and Multi-Dimensional Capitalism.” It provides guidelines for class discussion, as well as a board plan. The case traces the origins of sustainable finance and investor activism through the career...

Jun19

19 Jun 2018
Research Event

Has Environmental Sustainability Lost its Relevance?

by Geoffrey G. Jones

                                       Companies have thought for decades about business-focused solutions to fix the deteriorating environment. But judging by continually rising waters and temperatures, we may need a rethink about what sustainability means, suggest participants at a recent conference at...

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...

21 Jun 2017
Book

Meet the Oddball Entrepreneurs Who Invented Green Businesses

by Sean Silverthorne

                                       Historians have hardly noticed the fringe-of-society entrepreneurs who gave birth to the green business movement starting in the 19th century. In a new book, Profits and Sustainability: A History of Green Entrepreneurship, Geoffrey Jones chronicles the pioneers of...

2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

By: G. Jones

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who...

2017
Book Chapter

Entrepreneurship, Policy, and the Geography of Wind Energy

By: G. Jones

This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the...

Enterprise & Society

Creating Ecotourism in Costa Rica, 1970–2000

By: G. Jones and Andrew Spadafora

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a...