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Faculty & Research
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2018
Book
Varieties of Green Business: Industries, Nations and Time
By:
G. Jones
Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides...
2018
Working Paper
Sustainability and Green Business in Latin America During Globalization Waves
By:
Geoffrey Jones
This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,...
July 2018
Teaching Material
Joan Bavaria and Multi-Dimensional Capitalism
By:
Geoffrey Jones
and Valeria Giacomin
This Teaching Plan accompanies the case HBS No. 317-028, “Joan Bavaria and Multi-Dimensional Capitalism.” It provides guidelines for class discussion, as well as a board plan. The case traces the origins of sustainable finance and investor activism through the career...
2017
Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By:
Geoffrey Jones
and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...
2017
Book
Profits and Sustainability: A History of Green Entrepreneurship
By:
G. Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who...
2017
Book Chapter
Entrepreneurship, Policy, and the Geography of Wind Energy
By:
G. Jones
This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the...
Enterprise & Society
Creating Ecotourism in Costa Rica, 1970–2000
By:
G. Jones
and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a...
2017
Book
Managing Risk in Reinsurance: From City Fires to Global Warming
By: Niels Viggo Hauter and
Geoffrey Jones
This is the first book to provide a comprehensive history of the reinsurance industry from the nineteenth century to the present day. Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert...
2016
Working Paper
Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard
By:
Geoffrey Jones
and Ben Gettinger
This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel brands Patagonia and The North...
Business History
National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry
By:
G. Jones
and Simon Mowatt
This article examines why organic agriculture and food consumption developed more strongly in some countries than others between the 1970s and the 2000s. The focus is the limited growth of the New Zealand organic sector, which contrasts with countries such as Denmark,...
September 2016 (Revised December 2018)
Case
Joan
Bavaria
and
Multi
-
Dimensional
Capitalism
By:
Geoffrey Jones
and Seema Amble
The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and...
2016
Working Paper
Entrepreneurs and the
Co
-
Creation
of
Ecotourism
in
Costa
Rica
By:
Geoffrey Jones
and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more...
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