Faculty & Research
Faculty & Research
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
by Lane Lambert
| A new generation of business leaders is finding innovative and profitable ways to bring about positive change in the world. In the book Purpose and Profit, George Serafeim offers a roadmap for people at every career stage who seek to align their professional...
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- August 2022
- Case
Sian Flowers: Fresher by Sea?
By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
| The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its...
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- July 2022
- Case
Birla Carbon Egypt: Building Soft Power in a Foreign Country
By: Jeremy Friedman and Malini Sen
| Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla...
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- July 2022
- Case
David Crane’s Clean(er) Energy Strategy at NRG
By: George Serafeim, Michael W. Toffel and Tom Quinn
| In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly...
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- July 2022
- Case
FIJI Water: Carbon Negative? (Abridged)
| In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset...
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- June 2022
- Case
Michelin’s Green Gold Bahia Program: Leaving With Grace
By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg
| In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy. In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit with...
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- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
by Avery Forman
| Despite polarized attitudes, Rebecca Henderson argues that it's the perfect time for companies to reset their moral compass. In an essay from the book A Political Economy of Justice, she explores the social efforts of Cadbury and Unilever.
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- June 2022
- Teaching Material
Project Maji: Pricing Water in Sub-Saharan Africa
By: Elie Ofek
| Teaching Note for HBS Case No. 522-043.
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- June 2022
- Teaching Material
Daimler - Betting on the Future of Mobility
By: Jurgen Weiss
| Teaching Plan for HBS Case No. 722-006.
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- June 2022
- Case
PFA Pensions: The Climate Plus Product
By: Daniel Green, Victoria Ivashina and Alys Ferragamo
| The case explores whether alternative investments play a unique role in achieving low carbon dioxide emissions at the portfolio level. This case is set in April of 2020 and follows Kasper Ahrndt Lorenzen, Chief Investment Officer, and Peter Tind Larsen, Head of...
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- 2022
- Working Paper
Machine Learning Models for Prediction of Scope 3 Carbon Emissions
By: George Serafeim and Gladys Vélez Caicedo
| For most organizations, the vast amount of carbon emissions occur in their supply chain and in the post-sale processing, usage, and end of life treatment of a product, collectively labelled scope 3 emissions. In this paper, we train machine learning algorithms on 15...
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Initiative Leadership
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