Yanhua Bird
PhD
PhD
Yanhua Bird is a Ph.D. student in the Organizational Behavior program jointly offered by the Harvard Business School and the Department of Sociology at Harvard. Her research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2) corporate non-market strategy and sustainability — how traditional corporations are subject to and respond to institutional demands that require them to be more resource-efficient and more responsible. Her research generates new insights to theories of social evaluation, entrepreneurship, social innovation, corporate sustainability and non-market strategy. She draws on diverse research methods including large panel datasets, experiments, and qualitative methods to study these topics across the United States, emerging markets, and the globe.