Marketing

Harvard Business School PhD graduates are in demand for a range of roles in academia, industry, and government. The majority of our graduates enter academia. Others work in industry in economic consulting firms, tech companies, think tanks, or in governmental roles.

Magie Cheng, 2026

Initial Placement: The University of Texas at Austin, McCombs School of Business
Dissertation: Essays on Digital Content Strategies: Creation, Diffusion, and Monetization
Advisors: Elie Ofek (Chair), Shunyuan Zhang, Sunil Gupta, and Hema Yoganarasimhan

Ta-Wei David Huang, 2025

Initial Placement: National University of Singapore
Dissertation: Three Essays on Data-Driven Personalization and Targeting for Marketing Intervention
Advisors: Eva Ascarza (Chair), Sunil Gupta, Jeremy Yang, José R. Zubizarreta

Jimin Nam, 2024

Initial Placement: Ohio State University, Max M. Fisher College of Business
Update: Massachusetts Institute of Technology, Sloan School of Management
Dissertation: Communicating with consumers: How firms’ responses to societal change influence consumer behavior
Advisors: Michael I. Norton (Chair), Leslie K. John, and Elizabeth Keenan

Emily Prinsloo, 2023

Initial Placement: Rice University, Jones Graduate School of Business
Dissertation: Three Essays on Cost-benefit Trade-offs in Individual and Organizational Decision-Making
Advisors: Michael I. Norton (Co-Chair), Elizabeth Keenan (Co-Chair), Leslie K. John, and Joachim Vosgerau

Serena Hagerty, 2022

Initial Placement: University of Virginia, Darden School of Business
Dissertation: Who deserves what? How beliefs about fairness and inequality influence social judgment
Advisors: Michael I. Norton (Chair), Kate Barasz, and Debora Thompson

Byungyeon Kim, 2022

Initial Placement: University of Minnesota, Carlson School of Management
Dissertation: Essays on Sales Management
Advisors: Doug Chung (Chair), Sunil Gupta, and Elie Ofek

Ximena Garcia-Rada, 2021

Initial Placement: Texas A&M University, Mays Business School
Dissertation: Consumer Behavior in Close Relationships
Advisors: Michael I. Norton (Chair), Leslie K. John, Ryan W. Buell, Rebecca Ratner, and John T. Gourville

Dafna Goor, 2020

Initial Placement: London Business School
Dissertation: Branding in the New World: How Accessible Information, Social Media, and Changing Values Impact Symbolic Consumption
Advisors: Anat Keinan (Co-Chair), Michael I. Norton (Co-Chair), Carey Morewedge, and John T. Gourville