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Marketing

Marketing

  • Program Requirements
The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers.
Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Program Requirements

Profiles

Byungyeon Kim

Marketing

Ximena Garcia-Rada

Marketing

Grant Donnelly

Marketing
“Finding an advisor who you really click with and who is willing to support your research interests is absolutely key.”
Ximena Garcia-Rada
“Finding an advisor who you really click with and who is willing to support your research interests is absolutely key.”
Ximena Garcia-Rada

Current HBS Faculty

  • Tomomichi Amano
  • Eva Ascarza
  • Max H. Bazerman
  • David E. Bell
  • Alison Wood Brooks
  • Julian De Freitas
  • Rohit Deshpande
  • Anita Elberse
  • Francesca Gino
  • Sunil Gupta
  • Ayelet Israeli
  • Leslie K. John
  • Elizabeth A. Keenan
  • Rajiv Lal
  • John H. Lynch
  • Edward McFowland III
  • Navid Mojir
  • Das Narayandas
  • Michael I. Norton
  • Elie Ofek
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Current HBS Faculty
  • Tomomichi Amano
  • Eva Ascarza
  • Max H. Bazerman
  • David E. Bell
  • Alison Wood Brooks
  • Julian De Freitas
  • Rohit Deshpande
  • Anita Elberse
  • Francesca Gino
  • Sunil Gupta
  • Ayelet Israeli
  • Leslie K. John
  • Elizabeth A. Keenan
  • Rajiv Lal
  • John H. Lynch
  • Edward McFowland III
  • Navid Mojir
  • Das Narayandas
  • Michael I. Norton
  • Elie Ofek
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Close

Current Marketing Students

  • Stuti Agarwal
  • Mengjie (Magie) Cheng
  • Jingpeng Hong
  • Ta-Wei (David) Huang
  • Jimin Nam
  • Emily Prinsloo
  • Lucy Shen
Current Marketing Students
  • Stuti Agarwal
  • Mengjie (Magie) Cheng
  • Jingpeng Hong
  • Ta-Wei (David) Huang
  • Jimin Nam
  • Emily Prinsloo
  • Lucy Shen
Close

Current HBS Faculty & Students by Interest

Brands & branding
  • David E. Bell
Business marketing
  • Navid Mojir
  • Das Narayandas
  • V. Kasturi Rangan
Consumer behavior
  • Leslie K. John
  • Elizabeth A. Keenan
  • Michael I. Norton
Consumer psychology
  • David E. Bell
  • Julian De Freitas
  • Michael I. Norton
Customer focus
  • Rohit Deshpande
  • Das Narayandas
  • Elie Ofek
Customer relationship management
  • Eva Ascarza
  • Sunil Gupta
  • Das Narayandas
  • V. Kasturi Rangan
Decision-making
  • Max H. Bazerman
  • David E. Bell
  • Francesca Gino
  • Leslie K. John
  • Elizabeth A. Keenan
  • Edward McFowland III
  • Michael I. Norton
High-tech marketing
  • Elie Ofek
Marketing
  • Tomomichi Amano
  • Eva Ascarza
  • David E. Bell
  • Anita Elberse
  • Sunil Gupta
  • Ayelet Israeli
  • Elizabeth A. Keenan
  • Rajiv Lal
  • John H. Lynch
  • Navid Mojir
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Pricing
  • David E. Bell
  • Ayelet Israeli
Current HBS Faculty & Students by Interest
Brands & branding
  • David E. Bell
Business marketing
  • Navid Mojir
  • Das Narayandas
  • V. Kasturi Rangan
Consumer behavior
  • Leslie K. John
  • Elizabeth A. Keenan
  • Michael I. Norton
Consumer psychology
  • David E. Bell
  • Julian De Freitas
  • Michael I. Norton
Customer focus
  • Rohit Deshpande
  • Das Narayandas
  • Elie Ofek
Customer relationship management
  • Eva Ascarza
  • Sunil Gupta
  • Das Narayandas
  • V. Kasturi Rangan
Decision-making
  • Max H. Bazerman
  • David E. Bell
  • Francesca Gino
  • Leslie K. John
  • Elizabeth A. Keenan
  • Edward McFowland III
  • Michael I. Norton
High-tech marketing
  • Elie Ofek
Marketing
  • Tomomichi Amano
  • Eva Ascarza
  • David E. Bell
  • Anita Elberse
  • Sunil Gupta
  • Ayelet Israeli
  • Elizabeth A. Keenan
  • Rajiv Lal
  • John H. Lynch
  • Navid Mojir
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Pricing
  • David E. Bell
  • Ayelet Israeli
Close

Recent Placement

Serena Hagerty, 2022

University of Virginia, Darden School of Business

Dafna Goor, 2020

London Business School

Byungyeon Kim, 2022

University of Minnesota, Carlson School of Management

Grant Donnelly, 2018

The Ohio State University, Fisher School of Business

Ximena Garcia-Rada, 2021

Texas A&M University, Mays Business School

Tami Kim, 2017

University of Virginia, Darden School of Business

Serena Hagerty, 2022

University of Virginia, Darden School of Business

Byungyeon Kim, 2022

University of Minnesota, Carlson School of Management

Ximena Garcia-Rada, 2021

Texas A&M University, Mays Business School

Dafna Goor, 2020

London Business School

Grant Donnelly, 2018

The Ohio State University, Fisher School of Business

Tami Kim, 2017

University of Virginia, Darden School of Business
See All Placement
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Doctoral Programs
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Phone: 1.617.495.6101
Email: doctoralprograms+hbs.edu
Registrar: docreg+hbs.edu
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