Peter Vundla

Ethnicity and Race

Go to full profile

Video Embed

Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, discusses how the business started by exploiting the fact that white-owned companies had no understanding of Black consumers and their languages, and by providing a much broader worldview.

Download Video
(Right click and save as for direct download)

Related Videos

On Ethnicity and Race:

From Africa: