Adi Godrej

Global Expansion

Go to full profile

Video Embed

Adi Godrej, head of the India-based consumer products Godrej Group, describes the way his company has been competitive by following a philosophy of "3 x 3"--being competitive in three major countries with three lines of products: insecticides, soap, and hair color. He details the way that his company adapted hair color products by creating a powder rather than liquid formulation.

Download Video
(Right click and save as for direct download)

Related Videos

On Global Expansion:

From South Asia: