Video Clips

María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the origins of the B Corporation in the United States, and how she and her co-founders reached an agreement with the B Lab to take the concept to Latin America in the form of Sistema B. The ambition was to create a business system “where success is measured by people’s and nature’s well-being and not just profits.”