Antonio Celia


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Antonio Celia, President of Colombia-based Promigas, describes the company’s diversification policy as they expanded beyond natural gas services. This included entering the fuel distribution business in the 1980s after purchasing Terpel from Ecopetrol and creating Colombia’s largest fiber optic cable network. Celia then reflects on his company’s successful expansion into Peru and discusses the importance of understanding and respecting the host country’s culture when internationalizing.

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