Video Clips
This library of video clips enables educators and others to search for relevant interview clips by subject, industry, country, or any combination of all three. Users can also search by name to find all clips from a specific interviewee. The clips may be downloaded for academic research, teaching, and other educational use. Any other use, including
commercial reuse, web publishing, or other forms of redistribution, requires permission of
Harvard Business School. These clips are now being used in a new series of Harvard Business School cases on emerging markets. The first two deal with corruption and innovation. Listen to our Cold Call podcast episode on the corruption case.
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Results
Seema Aziz
Seema Aziz
Building Brands
Seema Aziz, the founder of Sefam, the first high-quality fabric manufacturer in Pakistan, describes the way her employees have been taught to monitor quality and educate customers.Duration: 00:58
Dr. Nalli Kuppuswami Chetti
Dr. Nalli Kuppuswami Chetti
Building Brands
Dr. Nalli Kuppuswami Chetti, Chair of the company which owns India's premier saree brand, talks about how maintaining high quality at a fixed, open price has been the foundation of the company's success.Duration: 02:09
Merrill J. Fernando
Merrill J. Fernando
Building Brands
Merrill Fernando, founder of Sri Lanka's largest and most global tea brand, Dilmah, discusses the importance of establishing local brands.Duration: 03:16
Adi Godrej
Adi Godrej
Building Brands
Adi Godrej describes the early growth of India-based consumer products Godrej Group's businesses and building a brand by developing and maintaining consistent business processes.Duration: 01:27
Adi Godrej
Adi Godrej
Building Brands
Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties of marketing in the linguistically and culturally diverse country of India.Duration: 01:13
Alberto Grimoldi
Alberto Grimoldi
Building Brands
Alberto Grimoldi, President of the Argentina-based apparel and footwear company Grimoldi, describes improving the image of his company by removing the name "Grimoldi" from their products, and using new brand names which permitted successful market segmentation strategies.Duration: 01:32
Ranjan Kapur
Ranjan Kapur
Building Brands
Ranjan Kapur, the Indian country manager of the WPP advertising agency, advises business leaders to focus on developing the characters and values of their brand names in their home markets before globalizing.Duration: 01:21
Prithvi Raj Singh Oberoi
Prithvi Raj Singh Oberoi
Building Brands
P.R.S. Oberoi, Chair of the Indian-based luxury hotel and tourism company EIH, discusses the importance of high quality service in his industry.Duration: 01:48