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Video Clips

This library of video clips enables educators and others to search for relevant interview clips by subject, industry, country, or any combination of all three. Users can also search by name to find all clips from a specific interviewee. The clips may be downloaded for academic research, teaching, and other educational use. Any other use, including commercial reuse, web publishing, or other forms of redistribution, requires permission of Harvard Business School. These clips are now being used in a new series of Harvard Business School cases on emerging markets. The first two deal with corruption and innovation. Listen to our Cold Call podcast episode on the corruption case.

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Base Of The PyramidRemove Base Of The Pyramid →

5 Results
Hani Berzi

Hani Berzi

Hani Berzi

Base Of The Pyramid

Hani Berzi, founder and CEO of Egypt-based Edita Food Industries, explains the positioning of Edita’s packed croissants ‘Molto’ as a mass product in the Egyptian market.
Duration: 01:22
Suresh Krishna

Suresh Krishna

Suresh Krishna

Base Of The Pyramid

Suresh Krishna, founder of the largest manufacturer of industrial fasteners for the auto industry in India, explains his “dharma of business”: to lift as many people out of poverty as he can while also running a profitable company.
Duration: 02:27
Dato' Sri Tahir

Dato' Sri Tahir

Dato' Sri Tahir

Base Of The Pyramid

Dato' Sri Tahir, founder of a large financial services group in Indonesia, describes the need to attend to all potential consumers.
Duration: 01:18
Ratan Naval Tata

Ratan Naval Tata

Ratan Naval Tata

Base Of The Pyramid

Ratan Naval Tata, former Chair of Tata Group in India, assesses the base of the pyramid market and the need to respect the dignity of those consumers.
Duration: 02:08
Vimal Shah

Vimal Shah

Vimal Shah

Building Brands

Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as Unilever.
Duration: 02:21
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