Jorge Gerdau
Brazil
Jorge Gerdau
  • Chairman, Gerdau Advisory Council; former CEO, Grupo Gerdau (Steel)
Born Rio de Janeiro, Brazil, 1936. Bachelors, Universidade Federal do Rio Grande do Sul (1958).
“[A]side from my management vision in the steel industry, the public sector, I also give my attention to issues of social responsibility. In a country like Brazil, no leader can avoid worrying about social development.”

Summary

Jorge Gerdau describes his family's experience in the steel sector over five generations. Over time, the family business grew into a multinational corporation that is now the largest steel producer in the Americas. He discusses his related experiences advising the Lula da Silva and Rousseff governments, thereby enhancing public-private partnerships and instituting corporate management policies in public sector ministries. Mr. Gerdau explains his company's somewhat unique decision not to diversify, instead choosing to focus entirely on becoming one of the most well-respected steel producers. He also explains how Gerdau has established and adapted its corporate culture in a variety of countries, including India and the U.S.

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Jorge Gerdau describes his family's experience in the steel sector over five generations. Over time, the family business grew into a multinational corporation that is now the largest steel producer in the Americas. He discusses his related experiences advising the Lula da Silva and Rousseff governments, thereby enhancing public-private partnerships and instituting corporate management policies in public sector ministries. Mr. Gerdau explains his company's somewhat unique decision not to diversify, instead choosing to focus entirely on becoming one of the most well-respected steel producers. He also explains how Gerdau has established and adapted its corporate culture in a variety of countries, including India and the U.S.
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Video Clips by Topic

Corporate Culture

Jorge Gerdau explains that the secret to his Brazilian steel company’s longevity, which has lasted five generations, was the continuity in the firm’s values.


Corporate Culture

Jorge Gerdau, Chair of Brazil-based Grupo Gerdau, which is one of the largest steel producers in Latin America, explains the importance of open communication among the different branches of his firm and the value of having respect for workers regardless of their position. 


Leadership

Jorge Gerdau, former head of Brazilian-based Grupo Gerdeau, a steel-producing company, describes the period of great growth known as the "Brazilian miracle" during the military dictatorship beginning in 1965, and the subsequent period in the1980s of high inflation.

Keywords: Brazil, Leadership


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Additional Resources

Additional Resources

Interview Citation Format

"Interview with Jorge Gerdau, interviewed by Aldo Musacchio, Porto Alegre, Brazil, July 2, 2013, Creating Emerging Markets Project, Baker Library Historical Collections, Harvard Business School, http://www.hbs.edu/creating-emerging-markets/."