Eva Muraya
Kenya
Eva Muraya
  • Group CEO, Brand Strategy and Design Ltd (Advertising and Marketing)
Born 1967. BA, United States International University, Nairobi; Advanced Management Program, joint IESE and Strathmore University.
“It’s really up to the leadership of the business to define the moral code. At Color Creations, and, in the other businesses that I have set up since, we do not engage in corruption, period.”

Summary

Eva Muraya describes the inception and development of her successful screen printing and embroidery business in Kenya, which she funded with her own savings, as well as her later forays into the branding, marketing, and public relations fields. She describes her responses to the challenges of accessing capital, high interest rates, and institutional turbulence, especially the political, economic, and humanitarian crisis in 2007. Muraya is particularly revealing about challenges of being a female entrepreneur in Kenya, and discusses in detail the work she and others have done to create an environment more accepting of female-run companies in the country.

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Eva Muraya describes the inception and development of her successful screen printing and embroidery business in Kenya, which she funded with her own savings, as well as her later forays into the branding, marketing, and public relations fields. She describes her responses to the challenges of accessing capital, high interest rates, and institutional turbulence, especially the political, economic, and humanitarian crisis in 2007. Muraya is particularly revealing about challenges of being a female entrepreneur in Kenya, and discusses in detail the work she and others have done to create an environment more accepting of female-run companies in the country.
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Video Clips by Topic

Leadership

Eva Muraya describes how she shared her vision with all the staff of her new company Brand Strategy and Design in advertising and marketing in Kenya, seeking to make them feel invested in decision-making.


Corporate Culture

Eva Muraya describes the challenges she faced launching Kenya-based Brand Strategy and Design, an advertising and marketing start-up, emphasizing the importance of patience amidst on-going cash flow problems.
Keywords: Start-up, Kenya


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Additional Resources

Additional Resources

Interview Citation Format

"Interview with Eva Muraya, interviewed by Kalpana Jain, Nairobi, Kenya, November 1, 2013, Creating Emerging Markets Project, Baker Library Historical Collections, Harvard Business School, http://www.hbs.edu/creating-emerging-markets/."