Your Customers Have Changed. Here's How to Engage Them Again.
The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.
The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.
June 16, 2020
Rohit Deshpande, Ofer Mintz, Imran S. Currim
Article
Innovation
marketing strategy; customer focus and relationships; retail; service
English
HBS Working Knowledge