Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
Amazon's usually strong retail performance has been threatened by the pandemic, opening the doors for competitors. Does the online giant need a strategy overhaul? asks James Heskett.
This site has ceased operation as of June 30, 2021 but will remain accessible for research and archival purposes.
Stay up-to-date on the latest HBS Faculty research on COVID-19 by visiting HBS Working Knowledge.
Amazon's usually strong retail performance has been threatened by the pandemic, opening the doors for competitors. Does the online giant need a strategy overhaul? asks James Heskett.
June 1, 2020
Article
Distribution and Logistics
Supply and Scarcity
competitive strategy; customer satisfaction; supply chain management; retail
English
HBS Working Knowledge