The COVID Gender Gap: Why Fewer Women Are Dying
To promote the greatest safety, public health officials should target their pandemic messaging to men differently than to women. Research by Vincent Pons and colleagues.
To promote the greatest safety, public health officials should target their pandemic messaging to men differently than to women. Research by Vincent Pons and colleagues.
October 29, 2020
Dina Gerdeman
Article
Safety and Well-being
gender; health pandemics; marketing communications; health
English
HBS Working Knowledge