Delivery Apps Need to Start Treating Suppliers as Partners

Six months ago, on-demand home delivery was far from mainstream — a luxury for those willing to pay for convenience, skewing towards young professionals in major cities. The COVID-19 crisis changed that, almost overnight. Now everyone is ordering everything from household staples to ice cream on-demand. This upheaval, and the windfall it has brought to certain companies, also presents a novel business challenge: delivery service marketplaces have inverted from demand-constrained to supply-constrained almost overnight.

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