COVID-19 Dispatch: John Pepper

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Is the triple bottom line a liability in a crisis? The question is anything but theoretical for John Pepper, who co-founded restaurant chain Boloco in 1997 while still in business school. The pandemic has brought his company to the brink. Boloco has sought to establish a profitable model that includes paying a living wage and providing workers with opportunities for more gainful employment. CEO Pepper reflects on running an enterprise whose business plan includes social and environmental goals; navigating the public health and economic crisis; and engaging with the Black Lives Matter movement.

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