Course Description

Launching a successful startup requires a business model that defines the venture’s customer value proposition; plans for technology, operations, and marketing; and a formula for eventually earning profit. It also requires an organization that can execute that business model. Students will learn the attributes of effective tech venture business models and organizations—and how to design them. They will employ system dynamics modeling using simulation software to inform business model choices, and gain practice with organization design methods to diagnose misalignment and resolve tradeoffs (e.g. efficiency vs. effectiveness, decision speed vs. quality).

Enrollment is limited to second-year students in the MS/MBA: Engineering Sciences program.

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