Demystifying the Family Enterprise
Course Number 2158
28 Sessions
Paper/Project
Office: Morgan 425; Telephone: 617-495-2481; E-mail: cwing@hbs.edu
Assistant: Mads Tolsdorf, Morgan Hall 420D, Telephone: 617-495-0792, E-mail: mtolsdorf@hbs.edu
Career Focus
This course is primarily designed for students who are pursuing a career in businesses that are family owned - i.e. the majority shareholders are family, investment roles in family offices, or students that might invest in or wholly purchase a family owned business through a private equity firm, search fund model or a public company that through dual class stock is still family controlled.
90% of the GDP in the world is created through family owned businesses. Family businesses are frequently thought to be exclusively mom-and-pop, small businesses. Most fail to realize that Walmart, Fidelity, Cargill, Koch Industries, and Ford, to name a few, are all family-owned or controlled businesses. Family businesses can be private or public, sometimes with a dual-class stock structure. They can also be 100 percent family-owned or have outside investors; value is certainly affected not only by management quality, but also by the level of Family control and ownership. Family businesses come in all shapes and sizes, and they are here to stay globally, gaining power and influence by the day.
The course is also useful for students who are planning to work in companies that advise or support family owned businesses. It may further be interesting for students seeking to advance their knowledge of general management, strategy, succession and governance issues in the context of a challenging and sometimes emotionally driven work environment.
Educational Objectives
Learning how to work in or run a family business, create and run a family office, invest in a family business and work within any of these structures. Course focuses on interpersonal dynamics of employees - both family and non-family professionals.
All three Family organizations, the Family, the Operating Company, and the Family Office should have (1) their own set of goals, (2) their own governance structures, and (3) their own contribution to supporting a Family’s legacy. There is great value that can be created through Family businesses. In fact, wealth creation in Families is becoming a powerful disruptor in all of the global markets as Families professionalize and deploy capital across a variety of industries and sectors.
Modules explore:
- Module one focuses on the Family, the bedrock of the organizations that comprise the collective Family organization, specifically, the virtues that define the Family members’ rules of engagement and the Family governance structure necessary to support it.
- Module two deep dives into the Operating Company and the Corporate governance structure necessary to support the Family Organization. In Module two, we also study non-Family minority partners of Operating Companies and non-Family acquisitions of Operating Companies.
- Module three examines the Family Office and its role in managing not only the Family’s assets but also the wealth governance that accompanies it. In Module three, we examine different best practices of (a) when and how to set up a Family Office, (b) how to bring in professional management and (c) how to compensate these professionals.
- Module four brings it all together by exploring what it takes to build an enduring Family legacy by creating excellent stewards of Family wealth and its impact on Society. The stewards struggle through both external and internal factors to achieve Family unity through (1) the Three Virtues and Family governance, (2) control through corporate governance, and (3) competence through wealth governance, to propel a Forever Legacy.
Cases focus on established and emerging companies, products, and personalities in family businesses and family offices both domestically and internationally. We will have a large number of case protagonists and other guests that have been successful and failed.
Family Businesses are not only meaningful but can also be emotional-exciting and scary at the same time. This course will journey through many successes and failures within this space and examine best practices to help mitigate common pitfalls.
Families vary significantly in how they structure themselves, but the common link among Families that succeed in building multiple generations of wealth creation is that they all have policies and procedures that serve as a roadmap. Taking the time to create these documents-mission statements, shareholder agreements, succession plans, inheritance policies, distribution rules, outlaw / in-law procedures, hopefully lead to a more educated and cohesive group of Family members.
Course Content and Organization
The course consists of 28 sessions and includes a final project. Grading is based on class participation (50%) and the final project (50%).
Office Hours: The instructor welcomes the opportunity to meet with students outside of class. Please contact her assistant, Mads Tolsdorf (mtolsdorf@hbs.edu) to arrange a meeting.
Note For Demystifying the Family Enterprise:
This course is one of two courses that comprise the newly established HBS Family Curriculum, which provides a foundation for understanding the nuanced dynamics of the increasingly important landscape of family organizations. The material in each course is self-contained, and they can be taken independently. However, they are complementary, and taking both will provide the best preparation for entering and succeeding in the space. For the Spring Course, please see the course description for “How to Not Bankrupt Your Family” linked here.
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