New research from The Institute for the Study of Business in Global Society (BiGS) and the Edelman Trust Institute shows that business is being called upon to play a leadership role in society. According to a global survey of over 14,000 respondents, business is the most trusted and most competent institution in society and is viewed as being able to have a positive impact on issues ranging from wage inequality to climate change. However, businesses need to reinforce their words with actions to maintain society’s trust.