Shark Footage with Uplifting Music

In a series of experiments, researchers found that music indeed has the power to influence public perceptions of sharks. Participants who viewed footage of swimming sharks set to ominous background music ended up disliking sharks more than those who watched the same video set to uplifting music. Read more: http://hbswk.hbs.edu/item/ominous-background-music-is-bad-for-sharks?cid=sm-fb-sf47901020&sf47901020=1