Professors Francesca Gino and Rafaella Sadun: Perspectives

Francesca Gino, the Tandon Family Professor of Business Administration, and Raffaella Sadun, the Charles Edward Wilson Professor of Business Administration, discuss writing a case together as fellow Italians experiencing COVID from afar, yet wanting to collaborate on a case close to their hearts that brought useful lessons to the classroom. The “ASST Lodi, Italy: Europe’s COVID-19 Epicenter” multimedia case shows a small hospital system in Italy dealing with the first COVID case there. The richness of the case analysis is deepened by the unique research perspective each brings: Gino’s from the Negotiation, Organizations, and Markets unit and Sadun’s from the Strategy unit.