John Chervinsky

The Pitfalls of Measurement, 2006

John Chervinsky (American, born 1961), The Pitfalls of Measurement, 2006, archival inkjet print on rag paper with hand deckled edges, 41 1/2 x 35 1/2 in. Schwartz Art Collection, Harvard Business School, 2007.2.

"The entry point into my work is the idea of optical illusion as metaphor. I produce a different type of conceptual still life—one done in the manner of a science demonstration or imaginary physics experiment. To accomplish, I point a view camera toward the horizon point of two right-angle chalkboards. Markings with chalk are drawn in perspective (like anamorphic illusions) such that, from the point of view of the camera, they appear to be floating in space or on the surface of the photograph. The chalk markings are juxtaposed with real objects to create tensions between the real and the imaginary. The images are conceived to symbolically form a framework for open-ended narratives that ask questions rather than provide answers. It is hoped that viewers can bring their own history, reason and belief toward their interpretation."—John Chervinsky