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results for ferragni in
All HBS Web
- 24 Mar 2015
- News
- CBS This Morning
How Chiara Ferragni Turned Her Fashion Blog Into Big Business
Associate Professor Anat Keinan appears on CBS This Morning to discuss her case on blogger and budding fashion icon Chiara Ferragni.
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- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection". A year earlier,...
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- 01 Jun 2015
- News
- HBS Alumni Bulletin
@Soldiers Field
Photo courtesy @chiaraferragni Case study subject Chiara Ferragni—the fashion designer/blogger best known as The Blonde Salad—took a break from New York Fashion Week to visit HBS professor Anat Keinan’s new Luxury Marketing elective. Ferragni sent a selfie with the class out to her 3.3 million
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- 03 Mar 2015
- First Look
- Working Knowledge
First Look: March 3
Sean Silverthorne
Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year earlier, Ferragni, together with her team, had already made a
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