Speaker(s): Andrea Prencipe (Sussex)


Title:         
 Managing Modularity in Complex Systems Industries



Abstract
Empirical studies on coordination of economic activities focused on the two polar cases of governance mode, namely vertical integration and market exchanges.  The vertically integrated firm was suggested as the appropriate mode of coordination when change occurred, while market exchanges were more appropriate for dealing with stable contexts (Teece, 1996).  Based on two case studies on the aircraft engine industry, this paper introduces the concept of systems integration as the primary coordination mechanism in between markets and hierarchies that firms employ to cope with change in multitechnology settings.  Multitechnology multicomponent products have important managerial implications since they intensify the coordination efforts for firms developing them and therefore provide a vantage point to study coordination modes, particularly in the face of technological change. 

The paper argues that systems integration, as coordination mechanism comprises a set of different technological and organizational skills, ranging from component assembly through the understanding and integration of the technological disciplines underlying a product, to project management.  It shows that from a competitive point of view, systems integration is most appropriately understood as knowledge integration.  Systems integrating firms are understood as the organizations that set up the network of actors involved in the industry and lead it from an organizational and technological viewpoint.