Marketing
Seminars & Conferences
Seminars
| Feb 24, 2009 | If It Doesn't Spread It's Dead Henry Jenkins, Massachusetts Institute of Technology View Summary | 3:30-5:30 pm | Cumnock 220 |
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| Mar 4, 2009 (Wednesday) | Incidental and Unconscious Influences on Consumers Grainne Fitzsimons, University of Waterloo | 3:30-5:30 pm | Cumnock 220 |
| Mar 10, 2009 | The Theory and Practice of Myopic Management Natalie Mizik, Columbia Business School Download Summary | 3:30-5:30 pm | Cumnock 220 |
| Mar 17, 2009 | From Wealth to Well-Being? Spending Money on Others Promotes Happiness Michael Norton, Harvard Business School Download Summary Posted with permission. | 3:30-5:30 pm | Cumnock 220 |
| Apr 8, 2009 (Wednesday) | Mass Amateurization and the Media Landscape Clay Shirky>, New York University | 3:30-5:30 pm | Cumnock 220 |
| Apr 15, 2009 (Wednesday) |
In-Store Decision Making
Russ Winer,
Marketing Science Institute and New York University
Download Summary Optional Background Reading |
3:30-5:30 pm | Cumnock 220 |
| Apr 22, 2009 (Wednesday) | Marketing on the High Seas: A Structural Model of Cruise Supply and Demand Kenneth Wilbur, University of Southern California | 3:30-5:30 pm | Cumnock 220 |
| Apr 28, 2009 | Identifying Growth Potentials with Internal Benchmarking across Product Categories and Markets Rex Du, University of Georgia | 3:30-5:30 pm | Cumnock 220 |
| May 5, 2009 | Opinion Leadership and Social Contagion in New Product Diffusion Raghuram Iyengar, Wharton School of Business | 3:30-5:30 pm | Cumnock 230 |
| May 12, 2009 | The Underdog Effect: The Marketing of Disadvantage through Brand Biography Neeru Paharia, Harvard Business School | 3:30-5:30 pm | Cumnock 230 |
Seminars are open to faculty and doctoral students. If you are planning to attend and would like a copy of a paper, please call or e-mail Katharine Randel at (617) 495-6009, krandel+hbs.edu.