Faculty Finder
photo montage

Marketing

Curriculum

HBS First Year Marketing, 2008
Case List

Course Description

Case List Case Order Number
Creating and Capturing Value  
Snapple 9-599-126
Note on Marketing Strategy 9-598-061
Optical Distortion (A) 9-575-072
Note on Low-Tech Marketing Math 9-599-011
The Black & Decker Corporation (A): Power Tools Division 9-595-057
Understanding Consumers
SaleSoft, Inc. 9-596-112
PROPECIA: Helping Make Hair Loss History 9-505-035
Consumer Behavior Exercise 9-596-039
Segmentation, Targeting and Positioning
Polyphonic HMI: Mixing Music and Math 9-506-009
Market Segmentation, Target Market Selection, and Positioning 9-506-019
The New Beetle 9-501-023
Product Policy
Sealed Air Corporation 9-582-103
Principles of Product Policy 9-506-018
KONE: The MonoSpace Launch in Germany 9-501-070
Four Products: Predicting Diffusion 9-506-050
Distribution and Place
San Fabian Supply Company (Phillipines) 9-582-104
Going to Market 9-599-078
Aqualisa Quartz: Simply a Better Shower 9-502-030
Eureka Forbes, Ltd.: Managing the Selling Effort (A) 9-506-003
Rohm and Haas (A): New Product Marketing Strategy 9-587-055
Pricing Policy
Colonial Homes 9-190-008
Principles of Pricing 9-506-021
Tweeter, etc. 9-597-028
Coca Cola's New Vending Machine (A): Pricing to Capture Value, or Not? 9-500-068
Promotion/Communication
Suave (C) 9-585-019
Marketing Promotions 9-506-028
Obama vs. Clinton: The YouTube Primary 9-509-032
American Legacy: Beyond the Truth Campaign 9-504-014
Managing Customers Over Time
Harrah's Entertainment 9-502-011
Ti-Tech (A) 9-508-095
Starbucks: Delivering Customer Service 9-504-016
Managing Brands Over Time
Mountain Dew: Selecting New Creative 9-503-038
Dove: Evolution of a Brand 9-508-047
Steinway & Sons: Buying a Legend (A) 9-500-028
(Product) Red (A) 9-509-013
Understanding Brands 9-509-041
elBulli: The Taste of Innovation 9-509-015

To learn more about the MBA Program please see the MBA Program home page.