Marketing
Awards & Honors
Recent Awards
Sunil Gupta has won the 2009 William F. O'Dell award for his 2004 article with Don Lehmann and Jennifer Stuart, "Valuing Customers." The award recognizes the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.
Michael I. Norton received Honorable Mention in 2008 for the Gordon Allport Intergroup Relations Prize from the Society for the Psychological Study of Social Issues for the best paper or article of the year on intergroup relations for the paper (with Evan P. Apfelbaum and Samuel R. Sommers) "Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction" in Journal of Personality and Social Psychology (2008).
Michael I. Norton received the 2008 Emerald Management Reviews' Citation of Excellence for the paper (with Jeana H. Frost, Zoe Chance, and Dan Ariely) "People Are Experience Goods: Improving Online Dating with Virtual Dates" in Journal of Interactive Marketing (2008).
Sunil Gupta, with Donald R. Lehmann, has received the 2006 Berry-AMA Book Prize for Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing) from the American Marketing Association as the best book in marketing reviewed that year.
Elie Ofek, with Miklos Sarvary, won the 2004 Frank M. Bass Dissertation paper award from INFORMS for his paper entitled, "R&D, Marketing, and the Success of Next-Generation Products," which was published in Marketing Science 22, no. (2003).