97-023
ENTREPRENEURIAL CREATIVITY THROUGH MOTIVATIONAL SYNERGY
Teresa Amabile
This paper defines and describes entrepreneurial
creativity, which is the generation and implementation of
novel, appropriate ideas to establish a new venture.
Entrepreneurial creativity can be exhibited in established
organizations as well as in start-up firms. The central
thesis of this paper is that entrepreneurial creativity
requires a combination of intrinsic motivation and certain
kinds of extrinsic motivation - a motivational synergy that
results when strong levels of personal interest and
involvement are combined with the promise of rewards that
confirm competence, support skill development, and enable
future achievement.
EM
31 pages
Complete Text (Acrobat PDF Version) [HBS Only]
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