Fereshteh Zeineddin MBA ‘10
University of British Columbia
Marketing & CPG Club, Co-President
CRM & Business Analysis Manager, LVMH Moet Hennessy Louis Vuitton S.A., Canada
Why was earning your MBA here important to you?
I was at a point in my career when I wanted to transition into brand management. I knew that to become a great brand manager, I needed to gain a better understanding of all aspects of business. A general management MBA would provide me with the skills needed to take the next step in my career. HBS seemed like a perfect fit because of its focus on general management, case-study teaching method, and diverse student body.
How has your experience here shaped your goals & career path?
Company information sessions and professional development events introduced me to a number of new industries and opportunities. I became interested in exploring opportunities in the luxury goods space and was introduced by a classmate to the marketing department at Louis Vuitton. After an interesting summer internship at the company's North American headquarters in New York, I was excited to be offered an opportunity to join the company in Toronto after graduation.
What are you most looking forward to in your career?
I am looking forward to infusing my own creativity and personality into every task that I take on in my career.
How has HBS prepared you for your current role and your long term career?
My education at HBS taught me skills, models and frameworks to tackle everyday business problems; however, the most important lesson that I learned is that "soft" skills are becoming increasing critical to succeed in business. A manager can get away with only knowing the hard or the soft skills, but to be a true leader, you need knowledge in both.