The unbundling of tasks into more "factory" v. more "conceptual" may be a key to deciding which organisational structures are appropriate.
We want your ideas on how to run a business experiment to create the next iteration of your organization.
Using our Submission Template, design the four components of a field experiment:
- WHAT: Identify and characterize the problem you plan to test; Choose an intervention based on a hypothesis about causal effect
- HOW: Select a metric to measure the effect of the intervention
- WHO: Choose experimental and control groups
- WHY: Explain the mechanism for the results
The Guide will give you an example of a submission, using Professor Bernstein’s field experiment in China. Note that this Guide is intended only to be an example - your experiment, by no means, needs to look like his. What matters is following the structure of a rigorous experiment.
You can find the Guide in the submission space below, or you can click these links to get them in PDF format: