January 2011

  • 24 Jan 2011

    Harvard Business School Introduces Program to Help Realize Opportunities in Emerging Markets

    BOSTON—Harvard Business School (HBS) announced a new Executive Education program, Building Businesses in Emerging Markets which will take place on the HBS campus in April 2011. As the global economy continues its rapid transformation, businesses across many industries are looking to tap into the vast potential of emerging markets. According to a recent report published by PwC, The World in 2050, the largest E7 emerging economies are likely to be bigger than the current G7 economies by 2020, measured by GDP in purchasing power parity (PPP) terms. This program is designed to provide participants with frameworks to understand emerging markets, identify new business opportunities, and optimize their organization's business strategy and its execution in specific countries. Read more.

    • 10 Jan 2011

      Much Ado about Starbucks

      Starbucks made a splash heard round the world last week when it showed off the new version of its logo. For Harvard Business School business historian and branding expert Nancy F. Koehn, that sort of reaction is perfectly in keeping with the company's approach to branding. Read more.