Contact: Cathy Olofson, colofson@hbsp.harvard.edu, (617) 783-7616
HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION AND THE INDIA TODAY GROUP TO LAUNCH SOUTH ASIAN EDITION OF HARVARD BUSINESS REVIEW
BOSTON - Harvard Business School Publishing Corporation and The India Today Group today announced a partnership to publish Harvard Business Review South Asia, an English-language edition of the world’s most influential business management magazine. Harvard Business Review South Asia will run the same editorial content as the flagship U.S. edition and will include regional advertising. This will mark the 12th edition of the magazine. Collectively, Harvard Business Review’s English-language and translated editions reach nearly half a million readers worldwide.
Thomas A. Stewart, editor and managing director of Harvard Business Review, said: “India is the world’s second fastest growing economy and boasts one of the world’s most dynamic and innovative business communities. We’re delighted by this partnership and the chance to bring HBR’s blend of practical wisdom and scholarly acumen to a growing and increasingly influential South Asian audience. It is important for HBR to be on the ground in India as her contributions to world business and management thinking increase.”
Aroon Purie, editor-in-chief of the India Today Group, said: “India has an enormous appetite for the kind of authoritative business content that HBR uniquely delivers. To keep pace with the competitive demands of an increasingly complex global economy, South Asian business leaders are looking for cutting-edge insights and tools to take their companies and their careers to new levels of performance. HBR South Asia is the ideal companion to help them adapt, grow, and thrive.”
The premier issue of HBR South Asia will be launched at a special event in Mumbai on October 16, 2006, featuring a panel discussion with HBR editor Thomas Stewart and CEOs of India’s leading companies.
Harvard Business Review (www.hbr.org) is the leading monthly magazine of management thought and practice. The magazine has a worldwide circulation of 242,000. Based in Boston, Massachusetts, Harvard Business Review is a business unit of Harvard Business School Publishing, a wholly owned, not-for-profit subsidiary of Harvard University. In addition to HBR, HBSP’s offerings include books from Harvard Business School Press, newsletters like Harvard Management Update and the Balanced Scorecard Report, conferences, management development programs and services, and case studies from Harvard Business School and other leading academic institutions around the world.
Raymond Carvey, executive vice president and Chief Operating Officer of Harvard Business School Publishing, said: “Reaching the business leaders of India and greater South Asia is an important objective for Harvard Business School Publishing as we strive to bring our content to new markets and audiences around the world. We look forward to working with our partners at the India Today Group to better understand and serve the needs and interests of those who are driving the rapid growth of this vital economy.”
Since its founding in 1922, Harvard Business Review has bridged the worlds of academia and business by publishing groundbreaking ideas from experts at the forward edge of management and leadership practice, in a format that businesspeople can apply in their own careers and companies. The ideas published in HBR have wide-ranging impact, influencing strategy at leading corporations, setting the terms of management debate and discussion, and inspiring business leaders. Some of the influential landmark ideas launched in its pages include: Renee Mauborgne and Chan Kim’s ‘blue ocean strategy’, Pankaj Ghemawat’s ‘regional strategies for global companies’, Clayton C. Christensen’s ‘disruptive innovation’, Jim Collins’s ‘level-five leadership’, Michael E. Porter’s ‘five forces of competition’, C.K. Prahalad and Gary Hamel’s ‘core competence of the organization’, and Robert Kaplan and David Norton’s balanced scorecard. In 2003 and 2005, the magazine was a finalist for the National Magazine Award for General Excellence, the most prestigious award in the U.S. magazine industry.
The India Today Group is India’s leading, diversified media group with interests in magazine, newspaper, television, radio, Internet and book publishing. It is India’s largest magazine publisher with print titles in the current affairs, general interest, lifestyle and business segments. Each magazine is a market leader in its segment. The group boasts India’s largest magazine distribution network as well as India’s largest subscription database backed by India’s most widely watched 24-hour news channel.
Speaking on this new partnership, Ashish Bagga, Chief Executive Officer of the India Today Group, said: “As the country’s largest magazine publisher, identifying niche segments and launching leading international media brands is an integral part of the growth strategy of the India Today Group.”
The India Today Group has successful licensing partnerships to publish other leading global media brands such as Reader’s Digest, Cosmopolitan, Golf Digest, Men’s Health, Good Housekeeping, and Scientific American in India. In addition, the Group also represents Time and Fortune magazines.
According to Pavan Varshnei, Publishing Director, Harvard Business Review South Asia: “HBR holds sway over a global audience of leaders across business, industry and academia. HBR South Asia provides advertisers a unique opportunity to reach a discerning, affluent, and influential audience.”
The November issue line up will include Harvard Business School professor Rosabeth Moss Kanter on innovation, Wharton School professor Michael Useem on governance, and HBS professor Andrew McAfee on information technology.