;#Faculty News;# | CBS | 15 Apr 2012
America at tax time: What cheaters cost us
Re: Francesca Gino
Even if people are "complicated," one solution may be simple, says behavioral economist Francesca Gino. Using mock tax returns, she tested whether a small change in the form's layout - moving the signature line from the bottom to the top - might produce a BIG change in people's behavior.

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