;#Faculty News;# | Forbes | 23 Apr 2012
The Paradox of Personal Branding
Re: Amy Edmondson
What's not to like about a smart, realistic focus on how to manage your reputation in the workplace? Hopefully, it can enable you to home in on your strengths, compensate for weaknesses, and make you a better (and better-respected) professional. Indeed, says Edmondson, personal branding is good "if it leads people to be thoughtful about how visible and transparent everything really is."

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