Faculty News | | 27
Singapore Girl's Charms Fade as Airline Battle Heats Up
Re: Rohit Deshpande
Rohit Deshpande, a professor of marketing at Harvard Business School who has studied the airline, cautioned against writing off a carrier that survived the 1997 Asian financial crisis, the September 11, 2001 terrorist attacks and the 2002-03 SARS epidemic. "I'm extremely bullish not only about their business model but about how smart they are in difficult times," he said.