Faculty News | New York Times | 25
Decision Making 101: Reflection, Followed by Action
Re: Francesca Gino
Francesca Gino, a professor of psychology at Harvard and author of one of the books, "Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan" (Harvard Business Review Press), offers this anecdote. She and her husband visited a souk in Dubai, determined to enjoy the day and to buy something authentic to help them remember the experience when they returned home.