Faculty News | HBS Working Knowledge | 30
4 Proven Weight Loss Tips From Behavioral Economics
by Amy Cuddy, Francesca Gino, Leslie John & Michael Norton
In the world of business research, many scholars are increasingly hinging their hypotheses on sociological and psychological experiments, seeking a true handle on what motivates executives, employees, consumers, and policymakers. While the goal is generally to help businesses run more effectively, the research often leads to findings that are useful to our everyday lives, too. For instance, the following experimental studies imply several simple weight-loss tips.