;#Faculty News;# | HBR Blogs | 16
Before You Start Talking, Think
by Boris Groysberg
Uncertainty — market uncertainty, regulatory uncertainty — can adversely affect the success and growth of a company. But there's another kind of uncertainty that takes a big toll on performance: the lack of certainty that exists within a company. More than ever before, people at all levels of an organization need to understand the strategic aims that their leaders are pursuing.