;#Alumni News;# | Fortune | 18 Jul 2012
A founder’s bold gamble on Panera
Re: Ron Shaich (MBA ’78)
Ron Shaich's bakery empire started in 1980 with a 400-square-foot store in Boston called the Cookie Jar. Over the course of three decades, the business merged with Au Bon Pain, acquired St. Louis Bread Co., and eventually morphed into Panera Bread.

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