;#Faculty News;# | Star Tribune (Minneapolis) | 31 Jul 2012
Reinvention isn’t easy, but sometimes it’s the only way forward
Re: Rohit Deshpande
Deshpandé said a classic failure is Blockbuster’s unwillingness to change its product quickly enough in response to the threat from Netflix. It was a strategic failure and a cultural one as well, as the leadership could have learned all it needed to know by interviewing store clerks who had stopped seeing their favorite customers.

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