Faculty News | Entrepreneur | 19
3 Traits That Can Make or Break a Businessperson
Re: Noam Wasserman
Entrepreneurs may not have common personality traits, but they do share a small set of similar psychological characteristics, says Harvard Business School professor Noam Wasserman, author of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. While conducting research for the book, which incorporates data from 10,000 business founders, Wasserman continually encountered three characteristics displayed by entrepreneurs: passion, confidence and representativeness. Balancing each, he says, "is the critical art for founders to have."