Faculty News | Financial Times | 25
Decide and make your move
Re: Francesca Gino
Much of what the Heaths write is echoed by Francesca Gino, a professor at Harvard Business School, in her much wonkier book, Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan. She writes that if only we were more aware of the strange influences on our decisions, we could exercise more control over them.