Faculty News | Wall Street Journal | 07
Matterport's 3-D Scanner Faces Marketing Challenge
Re: Willy Shih
“This is an answer in search of a problem,” said Willy Shih, professor at Harvard Business School specializing in manufacturing and product development. Shih looked at Matterport briefly, at the request of a reporter, and said that he is in general very positive on the technology’s potential, but that the company will need to quickly find customers that will be testing the product and help the company refine it, something that Matterport has already started doing with prototypes.