Faculty News | CNBC | 08
Wait! What? Why We Get 'Sidetracked' and How to Get Back on Track
by Francesca Gino
Whether we are making plans for today, next week or 20 years from now, when the moment of choice arrives, subtle forces can sidetrack us from our carefully laid plans and derail our decisions. Typically, we are unhappy with the outcome of a sidetracked decision and feel regretful that we didn't follow through on our plans.