Faculty News | Financial Times | 07
When times are tough, disrupt
Re: Clayton Christensen
Anyone familiar with the "innovator's dilemma" theory, a phrase coined by the book of the same name by the Harvard Business School professor Clayton M. Christensen, will recognise the patterns. Firstly, our innovation which leveraged new disruptive technologies created a new market in the downturn. This was followed by years of sustaining innovation, with incremental improvements to our technology to meet the evolving needs of our customers.