Faculty News | Wall Street Journal | 26
140 Characters of Risk: Some CEOs Fear Twitter
Re: William George
At least one leadership expert thinks those arguments are shortsighted. Most CEOs should accept that social media is part of their job description, says former Medtronic Inc. MDT +0.43% CEO Bill George, a management professor at Harvard Business School and avid tweeter. "People want CEOs who are real. They want to know what you think," he says, adding: "Can you think of a more cost-effective way of getting to your customers and employees?"