Faculty News | HBR Blogs | 13
Two Candidates, Two Distinct Ways of Communicating
by Boris Groysberg
As the presidential campaign came down to the wire, we surveyed HBR.org readers to gauge their sense of each candidate's ability to conduct and manage communication with voters. Both candidates, according to respondents, displayed an ability to communicate well. Yet the survey results indicate that Obama and Romney showed their respective strengths as communicators in very distinct ways.