;#Faculty News;# | Harvard Business Review | 30 Jun 2010
Are You Ignoring Trends That Could Shake Up Your Business?
Re: Elie Ofek
Most managers can articulate the major trends of the day. But in the course of conducting field and market research in a number of industries and working directly with companies, we have discovered that managers often fail to recognize the less obvious but profound ways these trends are influencing consumers' aspirations, attitudes, and behaviors.

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